Welcome back to the Proje’ blog!

Freshly cut grass. Your morning coffee. The sea. These are some of mankind’s favorite smells. They bring back happy memories, calm us down when we feel stressed and cause intense emotional and physiological reactions within us. Smells are powerful things.

What about the smell of a new car? Can you remember the first time you sat in one straight out of the showroom when you were a kid? Or the first time you drove your new car away after you’d bought it, or had it delivered? These are memories that stick with us.

But of course they don’t last – cars get dirty real quick, both inside and out. Ok, when the doors are closed, the interior is protected from dust, dirt and grime from the natural world, but you, your family, your pets – they’ve all brought it inside from the outside. It’s transferred from footwear, clothes and just our general selves – sweat, food, mucus. There’s no point denying it: cars get dirty!

Fight the odors

At Proje’, we have developed our very own time machine! Ok, maybe it’s not really a time machine, but it’s as good as one for us. Our New Car Scent gives the natural smell of a new car without any fake chemical residue, so you’re transported back in time to when you first got your car – that smell that you can never forget. Working as a mist, it eliminates other powerful odors before replacing them with new car scent. The best places in your vehicle are under your seats and on and around your carpets, but you can spray it anywhere without the worry of any toxic inhalation or damage to your surfaces – it’s completely safe. Just a few sprays and you’ll be basking in the luxury of that new car smell once again.

Of course, the other smell that invokes memories is leather. And if you’ve got leather seats, you’ll want to keep that smell as long as possible. Our Leather Scent doesn’t just shout louder than the other smells; the active ingredients actually work against unwanted odors, eliminating them first and then replacing them with the smell of leather, so you won’t undo your hard spraying by winding down the window!

Don’t sit back

Now, our car scents are great at Proje’ – that we’re sure of. But they aren’t an excuse for not cleaning! So, get on over to our Alpa Interior Cleaner & Leather Cleaner product page and get involved. It’s a pH balanced formula that quickly and gently cleans all types of surfaces including leather, vinyl and plastic. It removes dirt, oil, and tough stains and grime and it’s non-toxic too, so it’s good for any car interior, anywhere! Not bad for just an extra £12.99!


We hope you’ve enjoyed reading this week’s blog – stay tuned for more tips and tricks next week.

If you have any questions about any of the techniques or products that I’ve mentioned in this post, just add a comment below and we’ll post a reply! Remember that we stock only the best auto detailing supplies, so why not click some of the links in this blog post, or visit our products page to find out more? From all of us at Proje’, Enjoy the Process!